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  1. The Brandcoldwell banker brandThe Coldwell Banker brand. A legendary history of fiduciary trust. has a 100–year heritage, predicated on ethical dealing, dating back to 1906 when our company was founded with a goal of protecting customers. Our unique history is a differentiating characteristic, which engenders trust and confidence to consumers and, ultimately, influences them to list their home or buy a new home with Coldwell Banker®. Our founders firmly believed in the importance of ethics, professionalism, honesty and above all, putting the customer first. To this day, our company has subscribed to these underlying principles. Coldwell Banker is known world-wide for its highly ethical beliefs and legendary history of fiduciary trust.
     
  2. Independent studies(1) confirm that Coldwell Banker is rated #1 by consumers in terms of a company you can trust and dependability. According to these studies, our brand is recognized by 96% of consumers in our target audience. Combining a local well–respected name with our brand results in proven competitive advantage because our brand has a prestigious image among nationwide companies.
     
  3. In 2000, the U.S. House of Representatives Issued a citation recognizing Coldwell Banker Real Estate Corporation as the nation’s oldest National Real Estate Organization. Today, consumers are seeking the comfort of knowing that their service providers are stable and well–established and Coldwell Banker can affirm that “it has no equal”
     
  4. Among the top 760 firms in the nation, the Coldwell Banker® brand collectively sells more real estate in terms of both transactions and dollar volume than any other firm including the nearest national franchise network (2)(4). The result is that our brand is one of the leading sellers of real estate in the nation and buyers are attracted to our firm to find their home.
     
  5. NRT Incorporated (“NRT”), a Realogy® owned company, owns and operates residential brokerage offices in the 35 largest US markets, and is considered America’s largest real estate company (2). NRT sells 2½ times more real estate in terms of sides and 3½ times more sales volume than the next nearest competitor in the nation. Being in the same business as our franchisees, results in an unparalleled business relationship with partners that understand each other’s needs. Consumers should also be comforted to know that they are working with the nation’s largest firm.
     
  6. Of the 5 Realogy® Real Estate Brands, Coldwell Banker has the highest productivity per person, highest dollar volume and highest average sales price. Coldwell Banker Agents are among the most successful in the nation.
     
  7. Coldwell Banker is a worldwide real estate sales organization, with offices in 31 countries on 6 continents with nearly 4,000 offices and 126,000 sales associates. Above and beyond, residential brokerage, the firm also is considered one of the leading Commercial brokerage firms in the United States. Consumers who select Coldwell Banker to market their home benefit from the worldwide exposure of an international firm.
     
  8. Coldwell Banker Previews® International has been the world leader in marketing luxury real estate since 1933. During 2006, Coldwell Banker sales associates were involved in the sale of 26,391 transaction sides and more than $48 Billion of homes valued at $1 million or higher. The average sales price of a home sold by this exclusive division was $1,819,305. Independent studies (3) confirm that our brand owns the “high end” designation. The Coldwell Banker® luxury home Website, www.coldwellbankerpreviews.com, was named the Best Real Estate Website by the Web Marketing Association in its 2005 WebAward Competition. Our Brand has more credibility with sellers when marketing upper tier properties throughout the world due to our proven track record over 70 years.
  • Coldwell Banker was the first nationwide company to introduce:\
  • Buyer and seller service guarantees (1987)
  • Mandatory seller disclosure (1992)
  • Nationwide Concierge Services (1998)
  • Interactive search services for Internet home shoppers, the Personal Retriever (1998).
  • The 4 X 4 colonial yard arm sign post (1967)
  • Lead management software, which facilitates nearly instantaneous communication between consumers and sales associates’ cell phones (2005)
  • Streaming video on its national website (2006) We will continue to lead the market with new products. Our brand is clearly innovative because we are so highly consumer focused.
  • Our National Media spending is among the broadest in the industry with extensive high profile prime–time national television commercials, national network prime–time radio ads and extensive print advertising in exclusive luxury magazines targeted to affluent consumers. Our multi–million dollar combined advertising budget is insures that our buyers and sellers have compelling reasons to go to Thru March of 2008, Nielsen NetRatings ranks coldwellbanker.com as the #1 real estate brand website, outperforming Re/Max, C21, etc. (Source: Nielsen NetRatings, Jan–March 2008). One of our “True Stories” commercials was ranked in the top 10 most memorable spots (11), helping to keep the Coldwell Banker® Brand name in the forefront of people’s minds with over 3.1 billion consumer impressions during 2006. Potential sellers want to be convinced that the firm they select will do the best job of attracting buyers and our national advertising combined with local classified ads results in an unparalleled package designed to attract qualified buyers.
     
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COLDWELL BANKER © is a registered trademark of the Coldwell Banker Real Estate Corporation. © 2017 Coldwell Banker Bainbridge Kaufman Real Estate. Each office Independently Owned and Operated. An Equal Opportunity Employer. Office Address: 1103 Park Ave., Meadville, Pa. 16335. Telephone: 814-724-1100. Licensed In Pennsylvania Lic. # RB-060649C

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